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ICE member Bomper Studio have won the People’s Choice Best of 3D award at the Creativepool 2017 Annual! This is the second year that the 3D animators have won in this category after winning the award last year.

The award displays the use of computer-generated imagery to innovatively represent any three-dimensional surface of any object, being, effect, or environment via specialised software whether the selected work is moving image or a still.

For their entry, Bomper put forward their Bradfords ‘Bread and Butties’ campaign. The team were approached by Taxi Studio to create the key visual for Bradfords’ Bread & Butties promotional campaign.

Taxi provided detailed concept art and left them to craft the larger-than-life CG sandwich, bursting with bacon, lettuce and cold hard cash. The final images were incorporated online and in print at Bradford stores throughout the UK.​​​​​​​

Executive Creative Director, Emlyn Davies was thrilled to win the award for the second year in a row and said:

“Hugely proud of the team winning the coveted Creativepool peoples choice award for 3D for the 2nd consecutive year! To be in the 2017 Creativepool annual that is seen by global design and ad agencies gives the studio exposure around the world. I’d like to thank everyone that voted for us, we’re extremely grateful.”


Congratulations, Bomper!