Roar Potential - Welsh ICE

Roar Potential

Juan Bravo


Our story is a simple and no-nonsense one. In an increasingly saturated fitness industry, we are two people who share a vision to improve athletic performance with premium vegan quality products.

The supplements market is highly competitive and often confusing. Put simply, our mission is to provide top quality supplements, produced here in the UK and offer them at an affordable price with a promise to deliver the highest standard of customer service.

We believe that everyone has Roar Potential. And just like our brand, we want to see our customers develop and grow on their own fitness journeys. As our brand expands, so will our collection until we provide every supplement required to develop that roar potential into something to be proud of.

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