Skip to main content

Pet First Aid has received a business boost from Retail Entrepreneur Theo Paphitis.

Jane Eyres, owner of Pet First Aid, tweeted Theo about her business during ‘Small Business Sunday’ and was one of six weekly winners to gain a retweet by Theo to his 500,000 Twitter followers. The weekly initiative, set up by Theo in 2010, now has over 2000 #SBS winners and supports small businesses in the UK.

Business and retail entrepreneur and self-confessed Shopkeeper, Theo re‐tweeted Jane’s message to his almost 500,000 followers and as a result, Pet First Aid has 230 more followers and extra orders for their pet first aid courses for 2018. They are also profiled on the #SBS website ( that is exclusive to all Small Business Sunday winners.

Jane said,

“I was absolutely thrilled to see Pet First Aid named as one of Theo’s #SBS winners on Monday. It is great to have support from Theo because social media can be very difficult for new and small businesses, as it is so easy for your business profile and message to get lost. I am overjoyed that Theo has recognised our hard work and helped spread the word about what we do to his following.”


Small business champion and Ryman Stationery, Robert Dyas and Boux Avenue Chairman, Theo Paphitis, said:

“We are thrilled to welcome new #SBS members every week and highlight just how important it is to support our small businesses here in the UK. My vision is that everyone who has ever won an #SBS re-tweet from me becomes part of a friendly club; like-minded individuals who can share successes and learnings. The website and Shop #SBS will also give a valuable profile to the winners chosen and I wish Pet First Aid every success.”


#SBS Winners now also have access to the exclusive members’ selling platform where hundreds of winners are already selling thousands of products, from unique gifts and bespoke furniture to pet toys or jewellery. It is another opportunity for the #SBS winners to turn tweets into sales.

Anyone looking for a re‐tweet from Theo should tweet him about their business on Sunday between 5 PM and 7.30 PM and include the hashtag #SBS. Six lucky businesses are re‐tweeted every Monday at 8 PM and then invited to enter their profile on the new website, attend the annual #SBS networking event and take advantage of the networking opportunities.

Sign up to our newsletter

Stay up-to-date with all of our events and developments!