Welsh ICE has some exciting changes in store, and we couldn’t wait to share them with you! After months of reflection, collaboration, and creativity, we’re thrilled to unveil a refreshed brand identity that captures the vibrant, innovative, and forward-thinking spirit of our community.
Why the Change?
ICE has come a long way. What started as a coworking space back in 2012 has evolved into a nationwide community for entrepreneurs, business leaders, and innovators. Through our extensive support network — from after-hours business guidance and mentorship programmes to workshops and networking events — we’re here to help our community grow and succeed, wherever they’re located.
To represent this growth, we worked with ICE-supported business Studio Hicks, who captured Welsh ICE’s collaborative spirit perfectly with this new look. Member business Arkay Digital also updated our website to bring this brand to life online, and we’re grateful to Lexon Group, who not only provided our new promotional materials but are now offering exclusive discounts to our ICE community.
What This Means for You
While our look may be refreshed, everything you love about Welsh ICE remains the same. Our mission, values, and commitment to supporting your growth are stronger than ever. The new brand simply brings it all into sharper focus, creating a unified visual identity that reflects our community’s energy, ambition, and eco-conscious mindset.
On the new brand, CEO Lesley Williams said:
“Our refreshed brand is more than a new look; it’s a renewed commitment to our core values of empowerment, collaboration, and inclusivity. At Welsh ICE, we exist to build resilient entrepreneurial communities and spark meaningful change. Partnering with talented members like Studio Hicks, Arkay Digital, and our inspiring community, this rebrand captures our mission and embodies the supportive, collaborative spirit that defines us.”
lesley williams, ice ceo
See the New Brand in Action
Curious to experience the rebrand up close? Join us on November 6th at the Ty Merlin Hub launch event! It’s the perfect opportunity to celebrate this new chapter with us, see the transformed space, and connect with fellow members.
Thank You for Being Part of Our Journey
This refresh is a reflection of who we are, thanks to the trust, support, and collaboration of our incredible community. We’re excited to step forward with a look that matches the innovation, sustainability, and passion you bring to Welsh ICE every day. Thank you for being part of this journey with us — here’s to a bright future together!