Location
How do you turn a first visit into a familiar face?
Getting someone through the door once is a good start. Giving them a reason to return matters just as much.
Whether you’re looking to build on Christmas trade or give people a fresh reason to visit in the new year, this practical workshop will help you plan your next steps.
We’ll explore ways to reach people who haven’t tried your business yet, reconnect with customers you haven’t seen for a while and make it easier for people to choose you again.
What we’ll cover
- Reach new customers: work out who you want to attract, what matters to them and where they’re likely to hear about you.
- Give people a reason to try you: make your products, services and messages clear and relevant.
- Encourage another visit: explore customer experience, useful reminders and simple ways to stay in touch.
- Reconnect with familiar faces: develop a timely reason for previous customers to return.
- See what’s working: choose a simple way to track visits, enquiries, bookings or repeat purchases.
You’ll work on a customer action plan, with one activity to attract new customers and one to encourage previous customers to return.
Who is it for?
Particularly useful for shops, cafés, salons and other high street businesses that want more first-time and returning customers. Anyone interested in the topic is welcome.
When and where
Thursday 21 January 2027, 6pm to 8pm
Join us in person at Cynon Linc, Seymour Street, Aberdare, CF44 7BD, or attend live online.
Tickets
- Free if you’re from Aberdare.
- £10 if you’re from outside Aberdare.
We’ll ask you to confirm your location when booking.
Online attendees will receive joining details by email.
Parking and access
A small number of accessible parking spaces are available at the rear of Cynon Linc. Public car parks include High Street and Library car parks. Please check signs for charges and restrictions.
For access requirements or questions, contact [email protected].
This is a standalone workshop within the Mastering Marketing series. You don’t need to have attended the Christmas session.
Book your place and plan your next steps for the new year.
In partnership with Pen y Cymoedd, we're launching the brand-new Mastering Marketing programme – designed for social enterprises, third-sector organisations, small/micro businesses and high street businesses looking to boost their marketing game!
