Scaling Potential: Make Your Next Growth Decisions With Confidence
You’ve built a business. Now let’s work out what it needs to grow.
Scaling Potential is Welsh ICE’s five-week online business growth programme for founders and small business owners who have customers, growing responsibilities and bigger decisions ahead.
Work through your next steps with experienced professionals and fellow business owners. You’ll develop a practical 90-day growth plan, explore ways to create more capacity and test your ideas through your own Growth Board.
Provisional next cohort: February 2027
Five weekly online sessions | Thursdays, 5.30pm–8.30pm
14 business places | £199 + VAT per business | £50 deposit
Your business is growing. So is the pressure.
You’ve put the work into getting your business off the ground. You have customers, you know there’s demand, and you can see opportunities ahead. But making the next move feels more complicated than you expected.
Perhaps your week is full of customer work, leaving little time to find new business or plan ahead. Taking on someone could free you up, but you’re unsure whether you can afford it.
You might need equipment, more space or better systems to meet demand. Yet each investment means committing money before you know when it will pay off.
Or perhaps you’re working harder than ever, but the extra sales aren’t translating into more money in the bank.
You know you can’t keep doing everything yourself. The difficult part is deciding what to change first.
When every decision comes back to you, finding time to work out your next move can feel like another job on an already impossible list.
Make time for the decisions that matter
Growing a business involves difficult choices about where to focus, what to invest in and what you can realistically take on.
Scaling Potential gives you dedicated time, practical support and constructive feedback to work through those choices.
It’s designed for people already running a business: managing customers, delivering work and juggling responsibilities. You’ll bring the challenges you’re facing and use the programme to develop a plan that reflects your business, your resources and what you want from its next stage.
What will you walk away with?
A clearer picture of your growth opportunities
Understand what’s working, what’s holding you back and where to focus your attention next.
More confidence in your financial decisions
Explore the implications of employing someone, investing in equipment, reviewing your pricing or managing the cashflow pressures that growth can bring.
A more focused approach to winning customers
Identify which customers and opportunities fit your business, and where your marketing and sales efforts could make the biggest difference.
Practical ideas for creating more capacity
Explore how AI, technology, outsourcing and better systems could free up your time and help your business handle more work.
Your own 90-day growth action plan
Bring your priorities together into a practical plan, shaped by constructive feedback from experienced professionals.
Five weeks to work through your next steps
Session 1: Position your business for growth
Look at your business model, your customers and what makes your offer valuable. Identify where growth could come from and what might need to change to support it.
Session 2: Winning more of the right business
Focus on the customers and opportunities that make sense for your next stage. Explore how to direct your marketing and sales activity within the time and resources you have.
Session 3: Understand the cashflow behind growth
More orders can bring more costs before the money comes in. Work through the financial implications of growth, from pricing and cashflow to recruitment, outsourcing and investment.
Session 4: Create capacity with AI and better systems
Identify where repetitive tasks and manual processes are taking up time. Explore practical ways to improve how work gets done and decide what could be delegated, automated or simplified.
Session 5: Your Next Level Board
Bring your growth plans to a board of experienced professionals. Test your thinking, ask questions and use their feedback to refine your priorities for the next 90 days.
Sessions will be recorded, so you can revisit the content or catch up on anything you miss around your business commitments.
Your Growth Board: fresh perspectives on your next move
At the end of the programme, you’ll have the opportunity to present your growth plans to a board of experienced professionals.
We’ll bring together expertise relevant to the needs of the cohort. This could include finance, HR, marketing, technology, creative industries and business development.
The session will be supportive and constructive. You’ll explain where you want to take your business, discuss the decisions ahead and receive practical feedback from people with relevant experience.
Use it to challenge assumptions, spot gaps and strengthen your plan before putting it into action.
It’s a milestone to work towards, with your business and its next steps at the centre of the discussion.
Founder Office Hours: give your business some thinking time
Your place also includes invitations to Founder Office Hours at Welsh ICE in Caerphilly, throughout the programme and for one month afterwards.
Bring your laptop, help yourself to tea and coffee, and spend time working alongside other founders.
You might use that time to develop your growth plan, tackle something you’ve been putting off or get some fresh perspective away from your usual workspace. There’ll also be opportunities to ask questions, share ideas and connect with other business owners.
Keeping this support available for a month after the programme gives you space to start putting your plan into practice and check in on your progress.
After that month, continued coworking access is available through a Welsh ICE coworking membership.
What’s included for £199 + VAT?
- Five live online sessions, each lasting three hours.
- Session recordings to revisit or catch up.
- A cohort of 14 businesses to learn alongside.
- The opportunity to present your plans to your Growth Board.
- Support to develop and refine your own 90-day growth action plan.
Scaling Potential is designed for people already running a business who want to grow and need support with the decisions that come with it.
Reserve your place
Provisional next cohort: February 2027
Proposed sessions: Thursdays, 5.30pm–8.30pm, for five weeks
One booking covers the full programme. Reserve your business’s place with a £50 deposit, which counts towards the £199 + VAT programme fee.
The programme requires 14 business bookings to run.
Unsure whether the programme is right for your business? Contact [email protected] to talk it through.
Scaling Potential is part of Welsh ICE’s Leading ✦ Growth Series.
Funding & partnerships
Some of our courses are funded by local councils and businesses, helping us bring the programme to more areas across Wales. If you’re an organisation interested in running a course with us in your area, find out how to partner with us.